A Few Minutes with… LWE (London Warehouse Events)

We caught up with Jack Kane (Promotions & Artist Liason) from LWE..

 
 
unnamed-3Lets start from the beginning, what were the first events you put on and how did they go?

Some of the first LWE events were at Great Suffolk Street Warehouse, which was where it all started really. There were a few that kick started it all, one being the Drumcode warehouse party, and before that Eric Prydz’s Pryda. I wasn’t working for LWE then, but it’s crazy to look back through the pictures and see how much everything has changes. Everyone looking slightly more youthful… and Adam Beyer had a skin head!
 
Whats been the most important lesson you have learnt about throwing a party since then?

Learn from your mistakes, work hard and then try to improve the events every possible way you can. Smile!
 
For you what is the most satisfying moment during one of your events after those months of preparation and hard work?
Hard to pick a point, but it’s always nice to get feedback from the DJs, especially if they’ve really loved their set.
 
Now that you put on so many events, do you still get the buzz / fear on the night of a big event before the venue really fills up?

Yes for sure, it’s always exciting going into an event. The night before you’re sometimes thinking in bed “Have I done everything? What have I forgotten?” But then the next morning you know you’ve done all you can, and as soon as doors open, and the music is on and people start turning up you can relax (well not really, but you know everything has started)
 
What do you think LWE’s role is in London’s culture now?

Junction 2, set the bar for sound and production levels for a day festival, and we’re hoping things will be even better next year. Tobacco Dock has become a favourite venue for many that like going to the big day party, and you get so many different types of people at each event that it does bring a lot of people together. We care about the people that come and party with us, and we try to make our operation as slick as possible so people can have the best possible time. We’re also always looking for the next space to put on a party – watch this space…
 
What is it that makes London’s nightlife so special?

It’s been great to see how the whole community has pulled together with the #SaveOurCulture campaign, and how people have got behind this and supporting fabric. The same with the Studio 338 fire, and seeing how from both of these negative situations, people have turned it into something positive and constructive. I think London’s nightlife has such a great variety of electronic music, that it’s like nowhere else for the amount of good quality music coming from so many angles. Every little corner of the genre has it’s own thriving scene somewhere, and there is a good spirit between these groups, promoters and DJs working together. There’s a really strong and passionate DIY attitude across the board, which means there’s always some new and interesting happening. The beat never stops!
 
Are daytime events are the way forward for London’s electronic scene?

People do seem to love going out in the day. For us putting on day parties at Tobacco Dock was initially a way of working with the venues license that doesn’t allow music past 11pm, but it’s created a fruitful atmosphere and a totally different dynamic to a club that opens at this time. People come early, arrive in bigger groups and I think people are much more there to see the music and DJs.
 
Carl Cox on New Years Day is a big coup – why do you think he remains so relevant to the dance music community?

Just seeing the reaction of people on social media as his Space residency came to an end, it was clear to see how important this guy has been to so many people all around the world. I think he remains relevant because he always looks like he’s having the BEST time when he’s playing, you can see the passion in him; and when someone else is having fun it’s infectious. Technically and in terms of selection he can go in so many directions depending on the time, crowd or place.
 
Which other DJ’s are you looking to watching at your NYD party?

I won’t actually get to see any of it, maybe the odd 15 minutes, but if I was… Guti (live) in the Car Park will certainly be something special, his live performances are second to none, and it’s the perfect sort of sound to bring in the New Year with. Hot Since 82 of course will be another highlight, and our residents andhim are really fun to be around and watch how they play with the crowd. Butch blew a lot of people away when he played at Knee Deep In London last year; so that’s one to watch.
 
Finally, if you could offer one piece of advice for budding promoters what would it be?

Work hard and don’t play too hard!
 
 

Final tickets for the London Warehouse Events NYD party with Carl Cox, Hot Since 82, Guti (Live), Dubfire and more are on sale now. Get yours now by clicking here.