Rising Norwegian star, Matoma has released his new album in an innovative new format.
Matoma is killing it at the moment. The young artist who recently inked a deal with AKA Parlophone/Big Beat has had his music streamed over a quarter of a billion times this year. Today he has released (the first part) of his new album in a brand new innovative playlist format. Today there are nine tracks avalible to stream but the ‘album’ will grow over time. Fans can subscribe to the playlist and receive notifications when new tracks are added.
Subscribe to the playlist / album now on Spotify by clicking here.
Read Matoma describe the project in his own words in the Facebook post below..
I’m so excited because today I release my first ever album called Hakuna Matoma, and it will grow with you during time….
Posted by Matoma Music on Thursday, 12 November 2015
Subscribe to the playlist / album now on Spotify by clicking here.
Do you think this is the future of albums?
Will more artists adopt this strategy?
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