The YouTube video description can be an important factor for ranking your music videos. In this post we share 4 things to always include in the video description for music.
Why Does the Youtube Music Video Description Matter?
The video description serves two functions, first it helps give your video context and allows you to include links to your song, social media etc.
and importantly, it also helps YouTube surface your video to the right people. YouTube is the second largest search engine in the world (behind Google). The keywords you include in your title and descriptions matter!
How to write a YouTube Video Description for music?
Your Youtube video description should be conversational and easy to read. It should include all the important information you want to get across to your fans. The four points below will help you write the perfect YouTube video description for a song, lyric video, music visualizer or music video.
1. Your Call-to-Action: Use a Music Smart Lin
Your first line of your description should include a call-to-action, for YouTubers this is often an ask for fans to subscribe or buy merch but for music, it should be your music smart link:
A smart link (or fanlink) is a landing page for your music which lets your fans decide where they listen to your music. It also allows you to collect valuable data about your fans. You can create music smart links for free on Click.Soundplate.com
If you are trying to move your YouTube fans across to Spotify, Bandcamp or any other music platform a smart link is an essential part of your video description.
It also allows you to learn more about your fans and re-target them in future.
2. A Hook / Introduction (with Keywords!).
It’s widely believed that the YouTube algorithm puts more importance on the first 2-3 sentences of the video description. This means you need to get your important keywords in early!
Keywords are the things you want to appear for in the YouTube search, this may include your artist name, the song title, the genre and other related terms.
These first sentences need to also hook in the reader and encourage them to read more, watch the rest of the video or click your link!
3. A detailed song description / introduction to your music.
This is where you can use parts of your music bio, the promo description of the song and get into the detail.
Make it fun, conversational and interesting. Tell the reader your thought process behind the song, how you made it, what it means to you or the artists that inspired you. You can format this however you like but breaking it up into short paragraphs, or bullets can make it easier to read and help you fit in more keywords.
The description can really add something special to a music video, it gives you a chance to credit people involved in the process of the song and video, it can allow you to tell a story or explain the song. It’s a great way to let your fans in on the creative process. It’s also another chance to show YouTube when they should surface your video in the ‘related videos’ section or search results.
4. Your Social Media and Web Links.
If someone comes across your new music visualizer video or music video and they love your song, they might wan tot learn more about you and engage with you on other platforms.
End your video description with a list of links or a bio link which compiles them all into one place. You can create a bio link for free on Soundplate Clicks.
If you are going to include individual links be sure to include a link to more of your music, this could be your artist page or artist website.
Conclusion & Checklist
We hope this post has given you some ideas for your next youtube music video description. To re-cap, here’s the four things to always include:
- Your music smart link
Create it free with Soundplate Clicks - A hook / introduction with keywords!
- A detailed song description
- Social Media / Web Links