In this post we outline the 3 steps you need to promote a Spotify playlist to get more saves & streams.
Step 1: Optimize your Spotify Playlist
Getting the content of your playlist right is the most important step. Do not try to promote a playlist before you have done the following:
- Create a title and description for your playlist based on a single genre or theme. Do not be generic, the more specific the better, make sure you description explains to the listeners what they are likely to find in the playlist.
- Create strong artwork for your playlist. If you do not have the skills or an idea for your artwork, use this free tool to create playlist artwork.
- Add at least 10 tracks, but ideally less than 50. Make sure they all fit the vibe of the playlist and are in a similar genre or style. Do not stuff the playlist full of only tracks you have made, keep it mixed.
- Keep it fresh, keep the playlist updated regularly – don’t let it get boring!
Step 2: Add your playlist to Soundplate to grow your followers & promote playlist.
When you add a playlist to Soundplate, artists can send you their music to consider adding to the list. Before they can they must first follow the playlist, this is a great way for you to build up your playlist followers while checking out great new music for the playlist.
ADD PLAYLIST TO SOUNDPLATE
Step 3: Promote Spotify playlist on social media with Targeted Ads.
Once you have optimized your playlist and added it to Soundplate to get some initial followers, it’s time to take your music promotion to the next level.
You can use this music advertising tool to set up targeted social media advertising campaigns specifically designed to get more playlist listeners and saves.
Simply open the tool, select music and then pick ‘Spotify playlist followers’ as the goal, the tool will then guide you on how to set up perfect advertising campaigns specifically for your playlist.
OPEN ADVERTISING TOOL
Song Promotion Tools
All the information above is about growing a playlist, but if you are looking for music promotion tools for a specific song or album we can help there too. Hit the button below to learn more!
MUSIC PROMOTION TOOLS