How to Run a Spotify Marquee Campaign

Understanding Spotify Marquee

Spotify Marquee is a premium, full-screen interstitial music advertisement targeting users who have previously engaged with your music. Unlike traditional audio ads, Marquee reaches both Spotify Premium and Free tier users, making it a powerful asset for any release-week strategy.

The ROI of Marquee Campaigns

Marquee operates on a cost-per-click (CPC) model. You only pay when a listener actively clicks the ad. Whether you are an independent artist managing your own budget or a label manager balancing spend across a roster, this format ensures spend is allocated strictly to high-intent listeners, driving track saves, playlist adds, and broader catalog exploration.

Campaign Eligibility Constraints

The selected release must be less than 28 days old to qualify for the Marquee inventory. Efficient pipeline management is required to ensure campaigns launch within this strict window.

Execution: Launching Campaigns on Soundplate

Executing via the Soundplate Advertising Tool allows artists and labels to launch and manage campaigns seamlessly. Follow this protocol:

1. Access the Platform: Open the Soundplate Advertising Tool.
2. Select Your Medium: Click on ‘Music’ as your primary campaign category.
3. Choose the Format: Select ‘Marquee’ from the available options.
4. Input Release Data: Select the specific artist and the target release.
5. Define Targeting: Configure your audience using the advanced targeting options avalible.
6. Allocate Budget: Set your total campaign budget and complete the secure payment process.
7. Monitor Analytics: Live reporting links are dispatched directly via email upon deployment.

More Spotify Music Promoton

Marquee set up? Next up, get your Spotify playlist submissions in!

There are thousands of playlists on Soundplate waiting to hear your music, and the best part, it’s totally free to submit music to playlists listed on Soundplate. Simply find playlists and follow the steps to submit.