Social media is a key part of rap music promotion. In this post we take a look at some of the tools and techniques you need to effectively market rap music on social media.

Social Media Marketing for Rap Music – The Tools You Need.

Before you get started with any music promotion you need to know about the important tools that will help make it easy. Here are a few of the key tools that will help:

Soundplate Clicks – Create Artist Links / Pre save links & Song Links.

Your fan links will be the hub for the music you promote, all your advertising will lead fans to these pages so sign up for a free Soundplate Clicks account and create a smart link now. This is a very important step that should not be skipped.

If you only promote your music on Spotify or any other single platform, you are missing out on a big part of your potential audience. Music links help your fans find your music on whatever their favorite platform is, they will also help you understand your fans like never before.

Soundplate Clcks

Launch Rap Music Advertising Campaigns

Launching advertising campaigns on social media can seem pretty straight-forward but if you are only using the default tools offered to you by Facebook or Instagram, you are getting it wrong.

This music advertising tool will help you target fans most likely to listen to your music, help you launch YouTube campaigns, TikTok campaigns, Instagram ads and more. It will help you reach the exact type of people that listen to artists like you!

Music Advertising Tool

Create social media content for your music

Getting the right content is essential here are just a few ideas to get you started:

Live performance clips
Animated content for music
Music visualizer videos
Official music videos
Behind the scene photos
Mini-vlogs
Spinning vinyl videos
Early previews (with pre-save links)
Press clippings
Competitions and engagement funnels.

If you are struggling – check out our tool musictickers.com for some animation ideas.

Submit music for Rap / HipHop playlists

There are thousands of playlists listed on Soundplate. You can submit music to rap spotify playlists for free!

Getting on to tastemaker playlists can help you reach new listeners and give your music a powerful boost in the Spotify algorithm. Submitting music to playlists on Soundplate is always free, you have nothing to lose!

Submit music to rap playlists

Create your own Spotify playlist & grow it!

Want to get on even more playlists and engage with your fans? Create a playlist on Spotify and share your own taste in music. The playlist should include the music you like along with a few of your own tracks.

Once you have out together the initial playlist, you will need a good playlist cover – you can create one for free using our playlist cover generator tool.

Once launched, share the playlist with your fans and add the playlist to Soundplate.

Artists will find playlists on Soundplate and send you their music to consider. Before they can submit they will first have to follow your playlist. You get new followers, new music to check out and potentially the chance to find new artists to collab with in future!

Add a playlist to Soundplate

The tools listed above are just a small selection of what’s offered to artists by Soundplate. You can check out some more resources below: