Spotify is more than just a streaming platform, it’s also become a major driver of live event revenue for artists.
By the first half of 2025, Spotify had driven $1 billion in gross concert ticket sales for artists, and that total has now exceeded $1.5 billion. This represents a fundamental shift in how fans discover and purchase tickets.
The Impact of Spotify on Touring and Live Events
In 2025 alone, nearly 25% more artists used Spotify to reach fans with concert offers compared to the previous year. By connecting real fans with nearby shows, Spotify helps turn everyday listeners into ticket buyers.
For touring artists, this ecosystem is highly lucrative. According to Spotify’s 2026 Loud & Clear report, almost 40% of touring artists saw their Spotify revenue grow by at least 10% when ticket sales were added.
Connecting Streaming to Live Shows via Bandsintown
Spotify acts as a powerful discovery engine by aggregating concert listings. They partner with major ticketing companies around the world, including Bandsintown. Concerts listed by artists on Bandsintown are automatically displayed on Spotify, which makes it easy for artists to show their events to Spotify’s 700 million monthly listeners simply by adding their Spotify artist profile URL to their Bandsintown profile.
Event Promotion with Soundplate Clicks
Soundplate Clicks connects your music smart links directly to your live event sales.
The Bandsintown Integration
Soundplate Clicks accounts feature a direct Bandsintown integration.
When you connect your Bandsintown profile to your account on Soundplate Clicks, your upcoming tour dates automatically display on your artist page and will show on song links to fans who visit your links from that specific location. If a fan clicks your link to hear your new song, they immediately see where you are playing near where they are and can click through to buy a ticket.
Driving Ticket Sales
When you share your Soundplate Clicks fanlinks or use them in ad campaigns, you turn regular track promotion into tour promotion. The fans who want to stream your music are the same fans who buy tickets. Putting your tour dates on the same page as your music links means you do not have to run separate campaigns to target fans in the right place and the right time, just when they have showed interest in your music. The event listings are geo-targeted so fans in different cities/countries will not be distracted with irrelevant dates.
Set up your smart links and sync your Bandsintown data today to sell more tickets.
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