YouTube Music has introduced “Monthly Audience,” a new public metric that goes beyond traditional streaming numbers. It’s the YouTube Music equivalent of Spotify’s Monthly Listeners.
How is the YouTube Music Monthly Audience calculated?
“Monthly Audience” tracks the total number of unique users who have listened to an artist on YouTube within the past 28 days. This includes:
- Music streams: Audio streams within YouTube Music.
- Video views: Music videos, live performances, and other artist-created videos.
- Shorts views: Short-form videos on YouTube Shorts.
- Collaborations: Views of videos featuring the artist’s music, even if uploaded by other creators.
- Fan-uploaded content: Views of fan-made videos using the artist’s music.
- Non-music content: Views of any content uploaded by the artist, like vlogs or behind-the-scenes footage on the artists official YouTube channel.
Why is this new music metric important?
For years, Spotify’s “Monthly Listeners” has been the industry standard stats for artist popularity. “Monthly Audience” offers a broader perspective on an artist’s reach, encompassing video views, fan engagement, and more. It will be used as a new measure of popularity and a music A&R tool.
Some industry insiders also suspect this may lead to the major labels shifting some of their music advertising spend away from TikTok and towards YouTube Shorts.
“Monthly Audience” is a significant development for the music industry. By understanding how this metric works and its potential impact, artists can leverage this new data to enhance their careers.
How to get more views on YouTube
As with any music promotion grow your music fan base on YouTube you must consider the format of the content you are creating and how consistently you are uploading and engaging with your fans on platform.
If you want to give your YouTube numbers a big boost, consider using music advertising campaigns. The tool linked below will help you setup a YouTube advertising campaign which targets the fans most likely to enjoy your music.
LAUNCH MUSIC ADVERTISING CAMPAIGNS