Collaboration has a key part of making music and with the rise in streaming and online communication the old boundaries no longer exist. Collaborations can also have huge benefits when it comes to music promotion.
More and more artists are networking online and working together remotely.
Soundplate recently conducted a large-scale survey of independent artists (more on that soon!) and found out just how often artists that have never met in real life are collaborating.
70% of independent artists have collaborated with an artist they have never met in person.
In a survey of over 1000 artists, Soundplate discovered that almost 70% (69.2%) of independent artists have collaborated with another artist that they have never actually met in person.
This statistic underscores the importance of online collaboration tools, digital communities and wider access to music creation tools. Where previous generations of artists typically only had the chance to work with other musicians in the same studio, independent artists are now collaborating more than ever, often without meeting at all.
How Many Music Artists are ‘Collaborating’ with AI?
We also asked artists if they have tried any AI-powered music production tools.
The results were surprising, around 80% of artists have never tried used an AI-powered music production tool, 30% of the artists surveyed said that they have already used an AI tool to help them make music or plan to in the near future. (20% have already used one, 10% plan to soon).
The Benefits of Collaborating to Artists:
There are many benefits for artists when it comes to working together, here are just some of them:
- Increased exposure to a wider fan base
- Creative growth
- Networking & Education
Click here to read more about the benefits of collaboration for artists.
Tips for a successful music collaboration:
From communication to legal issues like split sheets there is a lot to consider before collaborating with another artist.
In this article we go into detail about some of the key considerations.
How to promote your music collaboration:
- Make sure all artists are credited properly when the song is delivered to your music distributor, adding multiple ‘primary artists’ will mean your music reaches more people on Spotify, Apple Music etc.
- Create a music smart link for your collaboration and make sure you are all sharing the link across social media, a consistent message and link will help you reach the maximum possible listeners.
- Submit to Spotify playlists (free!).
- Use MusicTickers to create social media content for the release.
- Promote your music with targeted social media adverts. The Soundplate advertising tool will allow you to target fans of all artists involved in the collaboration and fan bases of other similar artists in your genre.