Amsterdam Dance Event 2012 – One Week To Go • Soundplate.com

ADE is coming! The international dance music industry returns to Amsterdam next week withmore than 200.000 visitors expected at the record-breaking 17th edition of the event. All the information you need about the event can be found below. If you can’t make it down yourself keep an eye out for event reviews and features here on soundplate.com.

Next week, Amsterdam will be the centre of the international dance musicindustry when for five days straight, the 17th edition of the Amsterdam DanceEvent (ADE) takes place. For years, ADE has been the biggest internationalclub festival and the world’s most important music conference for Dance andElectronic Music. This record-breaking edition, which starts on WednesdayOctober 17 and lasts until Sunday October 21, will expand even more, with thebiggest artists and dedicated programs of special events for different targetgroups in the scene, attracting 200.000 festival visitors and more than 3500music professionals from 65 countries.

Over the years, ADE has become the go-to festival for electronic music, around which many artists and music professionals plan their calendar. Starting next week, Amsterdam will welcome over 1700 artists from the international Dance music scene,with a wealth of big name acts including Richie Hawtin, Jeff Mills, Afrojack, David Guetta, Skream, Fatboy Slim and Chase & Status (UK). In addition, some of the biggest promoters in the world will host spectacular events and many of the scene’s best-known artists will play at the most unexpected of places, such as Afrojack hosting his night ‘Jacked’ at Pop temple Paradiso, a Junkie XL show at the world-famous Concert Hall, Solomun at Schram Studios, HedKandi at the‘Muziekgebouw aan ‘t IJ’, and various label showcases at the intimate CUE Bar.

At night time, a total of 300 Dance events are scheduled in more than 75 clubs: a world record, which again underlines the significance of this festival in the international Dance calendar. ADE is also proving to be forward-thinking and ambitious with their day program. Today, the Dance scene is at the forefront of the music industry, both culturally andeconomically, and as tradition will have it, ADE will prove yet again to be the most important business platform in the Dance music industry. At six different locations, the day program offers an array of conferences and networking opportunitiesfocusing on music and technology, VJs and visuals, harder Dance styles, new talent, education for students and many other relevant topics. More than ever, ADE has specifically customized its program for the various target groups in this scene. There is the exclusive Hard Dance Event representing the harder styles; ADE University with a packed program in which artists and prominent professionals will give uniquelectures, presentations and interviews to a select group of up-and-coming music professionals spanning a three-day period; the popular ADE Next for young musical talent and the Music and Bits program which focuses on the latest developments online. A brand new initiative is the promising ADE Playground which will connect the night time festival-goer, in possession of a special ADE CARD, to an exciting day program consisting of exhibitions, in-store showcases, pop-up stores, film screenings, goodies and surprises all interwoven with every facet of Dance culture.

For years now, the ADE Conference has proven to be one of the most important platforms for electronic music, where plans, connections and projects come intobeing which will then go on to dominate the year to come. The highly-acclaimed day program, which connects up-and-coming talent to the absolute top of the industry, students and start-ups to the superstar DJ and CEO, has, for the fifth year in a row, completely sold out. Like every year, ADE will yet again receive an enormous delegation of prominent guests from the international music industry. ADE offersthem the opportunity to attend both huge and intimate workshops and masterclass sessions, interactive Q&As, panel discussions and other networking sessions, along with the possibility to discuss the latest developments and to establish important new business contacts.

The ADE will take place from 17 to 21 October and is organized by The Amsterdam Dance Event Foundation, an initiative of Buma.