Sponsored Video: Mini Presents – ‘Not Normal’

We are big fans of the message behind this new film from Mini, who wants to be normal when you can be exciting and different?!

The film contrasts the greyness of boring everyday life with the bright colours of individuality and creativity. The idea is to convey the MINI attitude to life. To get a true representation of individuality and fun mini went to the party city of Berlin where local talent  was found to give the film some real authenticity.

This is a really cool campaign and we are happy to be supporting it! Check out the video below.

NOT NORMAL is the mindset that has guided the design of MINI for over 50 years. And it’s the same mindset that connects the brand to people who drive MINI today. In a world where so many people are trying to fit in, MINI extends an open invitation to those who would rather stand out. And that is NOT NORMAL.

This post is sponsored by Mini