TikTok is undoubtedly having a big impact on music in 2023. Many pop and hip hop hits have started with viral moments on TikTok. In this article we dive into some new statistics around the popularity of dance / electronic music on TikTok.
The data comes from this year’s annual IMS Business Report which was presented at the IMS Ibiza conference in Ibiza.
#ElectronicMusic on TikTok
In 2021 TikTok launched the official hashtag, #ElectronicMusic.
They hosted LIVE content, competitions and content from leading dance music artists like Disclosure, BICEP and David Guetta.
The hashtag has now taken on a life of it’s own with average daily creations for #ElectronicMusic up 113% in the last year.
Views of #ElectronicMusic on TikTok are growing..
There have now been more than 5 billion views of content tagged with #ElectronicMusic on TikTok and the genre is growing fast across the platform. This presents a great opportunity for dance music artists to promote music on TikTok.
Promoting Electronic Music on TikTok in 2023
The electronic music fanbase is growing 10x faster than HipHop on TikTok, this presents a huge opportunity for artists in dance music genres to grow on the platform. If you are a DJ or music producer and not creating content for TikTok now would be the perfect time to start!
Wherever you share content about your music, you should also be using music smart links.
Music smart links will allow your fans to discover your music on the platform of your choice but will also provide you valuable data about which social platforms are driving the majority of your streams and downloads.
Outside of the social platforms artists can also submit music to dance / electronic music playlists for free on Soundplate.