In this post we dive into how you can get more YouTube views for your music videos in 2024.
You’ve released your new song, filmed a music video or created a music visualizer video and now it’s time to work on your music marketing strategy.
As algorithms continue to evolve and viewer habits shift, understanding how to effectively advertise your music video on YouTube is essential. Whether you’re an emerging artist looking to break into the scene or an established musician aiming to maintain relevance, the tools in this post should be helpful!
Strategies to get more music video views in 2024:
Create a video advertising campaign
Advertising can be a key part of a good music video campaign and setting up your campaigns has never been easier.
- Open the advertising tool to create your campaign.
- Select ‘Video Clip’ and choose an objective.
- Follow the steps to link your channel and select your video.
- Setup your targeting.
- Set your budget and launch your campaign.
The video will then be promoted as a video ad on Youtube via Google Ads.This is the simplest way to launch music video advertising campaigns, once your campaign is launched you will get access to the analytics and campaign results.
Add your music video to your Music Smart Links
Using Soundplate Clicks, you can add your music video as the preview source that fans can see before they go and listen to your music on their favorite streaming platform.
You can also add YouTube links in the main links section of the smart link.
Keep in mind, it’s always best to use a music smart link when sharing your music on social media as this gives you the best possible chance of getting people to listen to your music.
Break down your video and create content for YouTube Shorts, TikTok and Instagram
If you spend any time online you will have no doubt noticed that short-form video clips in a vertical format are everywhere.
Re-purpose parts of your music video to use as social content on YouTube Shorts, TikTok or Instagram driving artists to your video on YouTube or push fans to your music smart link.
You can also use this tool to set up laser-targeted advertising campaigns on Instagram and TikTok for your music.
Give fans a look behind the scenes..
One great strategy for driving interest and video views is to give your top fans across social networks a look behind the scenes at the process that went into creating the video. A good behind the scenes video can drive significant interest in the video and make people more interested in seeing the full clip.
If you don’t have the ability or time to make behind the scenes content while filming a video, test using stills from the video as teasers online or create simple face-to-camera videos where you talk about the video and the story behind it…
Furthermore, engaging with your audience and letting them in on your process can really help build fan loyalty. Building this connection with your audience can lead to long-term support for your music career on YouTube and beyond.
Optimize Your Channels:
This one is vital, don’t skip it!
Before you start to promote your video make sure your profile is fresh and complete.
Create a compelling channel banner and profile picture that accurately represents your music style and vibe. Consistency in visual elements will help build brand recognition among viewers.
When you upload the video, make sure to add some relevant tags, include a full detailed description and take time to create a thumbnail that will attract people to click and play your video.
Videos and channels with full descriptions, good images and tags generally perform much better in the search algorithms on YouTube. Utilizing titles, keywords, thumbnails and descriptions strategically can significantly impact the discoverability of your videos.
Want more help with music promotion?
There are some great resources and music marketing strategies in our blog.
Good luck with your 2024 music marketing!